highland park gun violence project

america’s next mass shooting

We are all unfortunately becoming numb to the constant barrage of mass shootings and the news cycle that surrounds them.
We wanted to create a campaign that challenges viewers to no longer accept this twisted reality and act to change it.
Many of the people who work at Highdive are members of the Highland Park community and
felt the direct impact of the mass shooting that took place on July 4th. We knew we wanted to do anything
we could to hopefully prevent tragedies like this from happening again.

CREDITS:
AGENCY: Highdive
CCO: Mark Gross, Chad Broude
CD: Alex Zamiar
CD: Jonathan Richman
PRODUCER: Johanna Scarlet
HEAD OF PRODUCTION: Jen Passaniti
ACCOUNT SUPPORT: CJ Nielsen, Diana Saenz, Jamie Lazaroff, Isabel Long
BUSINESS AFFAIRS: Kelly Beaman, Steven Armstead
STRATEGY: Erin Wong
PRODUCTION COMPANY: 1986 (Becca Sita, Mike Ware)
EDITOR: John Dingfield
EDIT HOUSE: Cutters (Natalie Stone, Emily Tolan)
SOUND: Another Country
TITLES/LOGO: Visual Creatures and Rebeca Wilson
SPECIAL THANKS: John McAdory, Debra Baum, Little Minx and Rodney Lucas