starburst

unexplainably juicy

We were charged with coming up with a new platform for Starburst, so we came up with the “Unexplainably Juicy” campaign.
These TV and online spots launched the campaign and feature people trying to explain all the juiciness in Starburst.

CREDITS - "Land Of Intensity" and "Tiny Jet":
CCO: John Maxham
ECD: Mark Gross
ACD/ART DIRECTOR: Alex Zamiar
ACD/WRITER: Jonathan Richman
EXECUTIVE PRODUCER: Will St. Clair
PRODUCTION COMPANY: Hungryman
DIRECTOR: Bryan Buckley

CREDITS - "Miniminneapolis":
CCO: Ewan Paterson
GCD: Mark Gross
CD: Chuck Rachford
ACD/ART DIRECTOR: Alex Zamiar
ACD/WRITER: Jonathan Richman
PRODUCER: Will St. Clair
PRODUCTION COMPANY: Smuggler
DIRECTOR: Randy Krallman

CREDITS - "Tears," "Orchard" and "Theories":
CCO: Ewan Paterson
GCD: Chuck Rachford
ACD/ART DIRECTOR: Alex Zamiar
ACD/WRITER: Jonathan Richman
PRODUCER: Matthew Green
PRODUCTION COMPANY: Rattling Stick
DIRECTOR: Andy McCleod