timberland pro

not uncomfortable

A lot of blue collar workers knew about Timberland PRO’s comfortable boots, but now the brand was expanding into work gear.
So, we created this campaign featuring some uncomfortable work moments — moments that can be made slightly less
uncomfortable with comfortable work gear. 

Facebook Film

We created a film specifically for Facebook and Instagram that took advantage of silent autoplay to create an uncomfortable situation with subtitles.

Radio

CREDITS

CD: Trent Patterson
ACD/ART DIRECTOR: Alex Zamiar
ACD/WRITER: Jonathan Richman
EXECUTIVE PRODUCER: Pamela Mahan
PRODUCER: Coleman Sweeney
PRODUCTION COMPANY: Biscuit
DIRECTOR: Michael Downing
EDITORIAL HOUSE: Beast
EDITOR: John Dingfield
MUSIC HOUSE: Overcoast
COLOR: Company 3
COLORIST: Tyler Roth
GRAPHICS: Method