jersey mikes

it’s a jersey mikes thing

Jersey Mikes has been making their original submarine sandwiches the same way since the 1950’s.
Every single sub is either fresh sliced to order or fresh grilled to order –
truly capturing the authentic Jersey Shore experience of the original location in Point Pleasant, NJ.
Only Jersey Shore native Danny Devito would suffice letting people know, “It’s a Jersey Mikes thing.”

Our campaign helped the brand with a 10% bump in YoY sales after the first year as well as generating a ton
of positive sentiment in social channels. The work has helped the brand achieve continued growth,
an Effie and a rumored $8 billion valuation.

CREDITS:
AGENCY: Highdive
CCO: Mark Gross
GCD: Alex Zamiar
GCD: Jonathan Richman
CWs: Chip Kelly, Jordan Fishel, Jeb Quaid, Tim Flemke, Chris Rose
ADs: David McCradden, Sydney Cohen, Erin Nedelman, Pat Siedel
EXECUTIVE PRODUCER: Will St.Clair
PRODUCER: Johanna Scarlet
HEAD OF PRODUCTION: Jen Passaniti
PRODUCTION COMPANY: Hungryman
DIRECTOR: Dan Opsal
EDITOR: John Dingfield
EDIT HOUSE: Cutters
SOUND: Another Country