door dash

every flavor welcome

The on-demand food delivery space is pretty crowded, speed and variety
were being shouted from the rooftops, but no one stood for anything.

 We decided to take the biggest point of difference that Door Dash had – having the largest
selection of restaurants across the country and make that stand for something meaningful.
A message of inclusion and diversity through the lens of food -
open minds by first opening mouths.

 Introducing Every Flavor Welcome, a platform that not only celebrated food,
but the cultures, people and connections behind it.

As creative directors, we led the team, that in 8 short weeks went from client
brief to a fully integrated campaign in market including television, a massive out of home initiative
(including textual out of home), digital, social and activations.  We worked with Grammy-nominated
Rhapsody and Gift of Gab to create unique voiceovers for each of our hunger inducing spots. 

Featured in Creativity Online /AdAge(Pick of the Day), Campaign US, Shoot Online and HipHop DX.

The campaign also helped Door Dash become the fastest growing brand
of 2019 with Gen Z, Millennials, Gen X and Boomers according to Adweek and
was named one of the top 5 most impactful advertisers of 2019 by Forbes.

CREDITS:
CCO: Karen Costello
ECD: Jerry Hoak
CD: Alex Zamiar
CD: Jonathan Richman
ART DIRECTOR: Brittany Tooker
WRITER: Devin Heatley
EXECUTIVE PRODUCER: Tricia Hoover
CONTENT PRODUCER: Liza Miller
SVP GROUP PLANNING DIRECTOR: Mike Kelly
VP GROUP ACCOUNT DIRECTOR: Jordan Muse
ACCOUNT SUPERVISOR: Katie White
ACCOUNT SUPERVISOR: Michael Foster
ART PRODUCER: Sara Levi
PROJECT MANAGER: Daniel Cin & Ashley Althizer

SOCIAL CREDITS:
ART DIRECTOR: Sydney Aloe
COPYWRITER: Hope Thomas