tie the knot

supreme save the date

When the Supreme Court finally agreed to hear the case for marriage equality, the conversation quickly became about politics
rather than the actual LGBTQ people who were waiting to get married.  We created Supreme Save The Date — an online tool that
allowed  same-sex couples to customize and send actual wedding save the date invites for their upcoming weddings
to the Supreme Court Justices.

The goal: Show the justices just how many real people’s lives would be affected by their marriage equality decision.
AdAge called Supreme Save The Date, “One of our favorite do-good campaigns of the year" in their annual
A-List Creativity Innovators of the Year feature and was included in IPG's Diversity and Inclusion awards. 

* TIE THE KNOT sells bow ties to raise awareness and funds for LGBTQ causes, it was founded by Modern Family's Jesse Tyler Ferguson.

We launched with this video, which was quickly picked up by national media outlets.

Some selected press.

Then, we created this video staring Tie The Knot founder Jesse Tyler Ferguson.
It landed on the front page of Funny Or Die. For a week.

On April 28, the day of the marriage equality hearings, street teams handed out bow ties and
collected hand written wedding invites. Two of the Plaintiffs from Kentucky even created and invite.

We created print ads, social posts and had Jesse Tyler Ferguson do a Reddit AMA.
He even appeared on the Tonight Show to Raise awareness, where he wore the
"Supreme Save The Date" bowtie that was sold in conjunction with the campaign. 

On June 15th, we hand delivered all the invites to the supreme court, representing The THOUSANDS of people
who were in love and simply wanted to get married. One week later, we got the decision we were waiting
for, ensuring all of those future same-sex weddings could actually happen. Love won.

CREDITS

"Justices"

CD/ART DIRECTOR: Alex Zamiar
CD/WRITER: Jonathan Richman
EXECUTIVE PRODUCER: Kim Zaninovich
EXECUTIVE PRODUCER: Kerry Ayers
PRODUCTION COMPANY: Uber Content
DIRECTOR: Daniel Strange
DITOR: John Dingfield  (Beast Editorial)

"Launch Video"
CD/ART DIRECTOR: Alex Zamiar
CD/WRITER: Jonathan Richman
EXECUTIVE PRODUCER: Kim Zaninovich
EXECUTIVE PRODUCER: Kerry Ayers
PRODUCTION COMPANY: Hue & Cry
DIRECTORS: Jeff Boddy & Magnus Hierta

"Waiting Posters"
CD/ART DIRECTOR: Alex Zamiar
CD/WRITER: Jonathan Richman
EXECUTIVE PRODUCER: Kim Zaninovich
EXECUTIVE PRODUCER: Kerry Ayers
PHOTOGRAPHER: Patrick Biedrycki

CARD BUILDER SITE
CD/ART DIRECTOR: Alex Zamiar
CD/WRITER: Jonathan Richman
EXECUTIVE PRODUCER: Kim Zaninovich
PRODUCTION COMPANY: Ted Perez + Associates

CARD DESIGNS
Lupa and Pepe
Egg Press
Reza Rasoli
Morgan Schemel
Darcy O'Neil
Lauren Erickson
Alex Zamiar